Le Méridien: Brand Design Refresh

Are you a marketing brand junkie? Or just someone who gets inspired by the places they travel. If you’re anyone of those, let me introduce you to the Starwood Brand Design team who reinvented Le Méridien’s identity this year.

From the brand’s color new palette, to the marketing copy, artistic photos and their fresh perspective on the ordinary (not to mention the actual design elements inside the property) – just watch this video and you’ll be inspired to travel to a Le Méridien hotel to see this stuff in action.

 

Don’t tell anyone (or do!) but my favorite part of the redesign has been their new perspective on the traditionally chic Parisian pastry, the éclair! Every Le Méridien has a signature éclair based on local influences and flavors. The éclairs alone will make you want to stop into the hotels!

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And then there are the hotels themselves. From my recent visit to our Santa Monica hotel to others that are on my bucket list – Bali, Bora Bora, New York, Atlanta, Paris – just to name a few. I think this is a Starwood brand you’ll want to keep your eyes on. Happy #TravelTuesday!

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