When I ventured away from my job at Starwood Hotels to co-found a new marketing agency, I was terrified. I’m a creative person by nature and one of my fears was the work – what if the work wasn’t as sexy as the work I was doing for W Hotels and St. Regis.? Would I be happy if it wasn’t? These questions, amongst others, were replaying in the back of my head.
Fast-forward a few weeks and my work-life balance has never been more in sync. Not to mention, the clients that we’ve had the privilege of working with FUEL my creativity. They are amazing, talented, and so incredibly good at what they do for a living that when our talents collide, it’s pure magic. We didn’t start this agency for money. Or for ourselves. We started it out of a love for marketing. A joy we get when we are able to help a business navigate the digital landscape, to support a business need or reach customers in ways they didn’t think possible.
I chose our agency name SEE IT SIDEWAYS for the simple reason that sometimes all your business needs is for someone to see things differently. Sideways, if you will. As I sit here today, I have been reflecting on how liberating it is to get out of the corporate rat race and to enter my own kind of race. A race where I get to have breakfast with my kids every morning, without rushing them out the door to book it to work. A race where I love my clients. A race where every day I want to be a better marketer than the last.
What could be better?
These next few photos might not make a whole lot of sense to you, but they are photos I took from the past few days on the job. Photos of leisurely mornings home with the kids. Photos visiting clients. Photos of a mid-day coffee (alone!). Photos from brainstorming meetings with my partners and new clients. Photos that mean a lot to me because they represent an entirely new world for me. A world filled with possibility.