Once a year, the North America Marketing and Brand Management team at Starwood Hotels & Resorts gets together for a 4-day conference. The conference is held in a different city each year (we are in the travel industry, after all). The conferences are a lot of work, but also a great way for us to connect.
At every conference we incorporate an event or outing that is indigenous to the city we are in. And, in addition to hearing some of Starwood’s leaders speak, we incorporate an outside speaker. We have heard from the Chief Marketing Officer of Pottery Barn, Nike and now – Cirque du Soleil! Talk about walking away with a new perspective on Cirque and the marketing machine they have built.
We went on a private tour of the Cirque du Soleil headquarters – I saw where they design each custom-made costume and wig, where they train their acrobats, the performers makeup studio and so much more! We got up close and personal with private lessons too. I learned how to trapeze, juggle, tight rope and even got my makeup done by professional Cirque artists. Then, Cirque held a private cocktail reception in their lawn just for us.
We watched the sun set on a beautiful day and I felt so thankful to be a part of an organization like Starwood. The conference continued with great speeches from our Senior Leadership Team, dinner at L’Atelier d’Argentine, drinks at W Montreal and meetings at Le Sheraton Montreal.
Here are a few photos from the week.